NOVA Festival -
art, technology, now
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Client: Prezent Continuu
Year: 2023

[digital & print]
key visual illustration
visual identity

«The core of the 4th edition of NOVA is to find yourself in multiple ways. How do we perceive ourselves in relation to something, when that something is moving? You will draw with your body, «inhabit» far away corners of the world, you’ll discover your personal rhythm in relation to an interactive installation and you’ll sing your anxiety in the multi-body of AIO. The workshops and talks of the festival add on unique ideas and practice to this journey of self perception.»

- Emilia Păunescu - Founder & creative director

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The NOVA identity blends a crisp geometric logo with a unique illustration tailored to each edition. This visual language reflects the festival’s overarching art-science theme, evoking a world that feels both electronic and ethereal. Graphic elements, like wires and buttons, appear consistently across all formats, from print to digital, reinforcing this aesthetic.

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At the heart of each edition is the key illustration: always otherworldly, translucent, and in constant motion. It exists in a liminal space - somewhere between a living organism and a futuristic device, capturing the essence of NOVA’s imaginative spirit.