Testingscool
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Client: Testingscool
Year: 2023 - 2024
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[digital & print]
visual identity

«Testingscool is a platform based on education, networking, mentoring and support. The team behind the project is composed of IT specialists with experience in testing and complementary fields, ready to help clients become successful testers, regardless of their previous career path - including people with zero testing experience.»

- Andrei Contan, Founder

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I used the idea of building blocks in a playful way to form a human figure. The sequence of shapes in the logo alludes to step-by-step learning, while the subtle reference to the international game of hopscotch keeps things lighthearted. This figure becomes the Testingscool identity - an approachable, fun image that potential students can easily relate to. The colors are carefully chosen to evoke technology, coding, and testing, while the checkerboard pattern adds an extra layer of coolness. The square, central to this visual system, provides flexibility across layouts and various brand assets.