Poblano - Mexican cuisine
​
Client: Arcadia
Year: 2025
​
[digital & print]
branding, graphic design

Poblano is a fun and light-hearted Mexican casual dining concept that is developing in Denmark’s very street food-oriented context. It has to be straightforward, easy to understand and urban. 

 

The best solution is a stylised representation with a ‘loose’ line that lets the human intervention show through. The logo becomes more playful and the pepper is easily recognisable. The lettering and shapes of the logo give it a South American flavour. The colour palette is natural, starting with the poblano pepper, followed by pastel accents. The colours are soft, to show that the food served by Poblano, far from being spicy, is tasty and balanced.