Pressco Summer Visuals
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Client: Pressco Roastery
Year: 2025
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[digital & print]
branding, graphic design, illustration

At Pressco, coffee is an adventure - an invitation to explore and discover. From their roastery in Baia Mare, they roast seasonal specialty coffee, honoring the craft of their farmers.

 

This season, I reimagined their mascot, Frauenbach, in three seasonal scenes: Venus in ‘The Birth of Venus’, sunbathing, and picnicking in the mountains - each capturing the joy of curiosity. Featured on takeaway cups, postcards, apparel, and stickers, these illustrations add a touch of summer to every sip, along with playful messages such as ‘coffee that tastes like coffee’, celebrating the simple pleasure of a great cup. Just as Pressco shares the finest coffee, this campaign invites their community to embrace the season with warmth and wonder.